Chanel is commencing the brand new 12 months by ushering in a vibrant, youthful and unapologetically joyful promoting marketing campaign for its line of Probability fragrances. Again in 2015, the fabled French trend home’s earlier Probability marketing campaign invited us right into a fantasy-filled bowling alley (as imagined by famed French inventive Jean-Paul Goude). We witnessed a jubilant dance audition through the lens of Goude additionally for the 2019 installment and make no mistake we’re again amongst the enjoyable for 2024.
This time, nonetheless, Chanel opted to fee the famend French movie director Jean-Pierre Jeunet for the dazzling funfair-inspired industrial, along with hiring Steven Meisel to seize the accompanying print marketing campaign. Amiah Miller, Zuza Bryk, Mathilda Gvarliani and Maty Fall embody the 4 Chanel Probability fragrances for the event, every sat perched atop big outsized bottles of the scent and wearing appears evoking the spirit of the model in the course of the 90s.
Learn beneath the reactions of theFashionSpot’s discussion board members:
“Appears like Anna Sui by Meisel,” voiced Scotty.
Avonlea002 agreed, echoing: “Yikes, certainly very Anna Sui. The retouching is absurd. Their legs appears like sausages.”
But not everybody was left so underwhelmed. “Love the print marketing campaign, it’s enjoyable and trendy. Nice, contemporary casting too,” permitted MModa.
“Steven Meisel’s print marketing campaign imagery seems like a complete breath of contemporary air! I like how contemporary, vibrant, youthful and playful the photographs themselves are. Additionally adore the styling with these 90s-inspired cropped jackets and the way every look enhances the Probability bottle – very properly finished. Maty Fall’s smile here’s a delight,” raved discussion board member vogue28.
“Enjoyable marketing campaign,” admired couturefan.
Try the accompanying industrial directed by Jean-Pierre Jeunet and share your ideas with us over on theFashionSpot boards, right here.