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Chanel Cruise 2024 Advert Marketing campaign


Virginie Viard stays dependent upon Inez van Lamsweerde & Vinoodh Matadin to seize her imaginative and prescient of at this time’s final Chanel girl, because the fabled French style home’s inventive director welcomes again the Dutch photographic duo to lens the Cruise 2024 marketing campaign (recent from capturing Fall 2023). Viard muses Loli Bahia and Anna Ewers characteristic because the faces of the gathering, who each evoke the spirit of the gathering by transporting us to Venice Seaside in Los Angeles, captured by I&V at sundown and into dusk. The Californian setting finally renders as the best backdrop for the marketing campaign. In any case, the home of Chanel ventured virtually 6,000 miles throughout the Atlantic Ocean to LA for the disclosing of the Cruise 2024 showcase again in Could.

Chanel Cruise 2024 : Anna Ewers & Loli Bahia by Inez van Lamsweerde & Vinoodh Matadin
IMAGE: CHANEL.COM

The top end result, nonetheless, brought on a divide amongst members of theFashionSpot boards. “An excessive amount of Photoshop, it seems low-cost. The lightning is so unhealthy,” shrieked Bombshell1.

“The teasers for the gathering starring Alma Jodorowsky had been far superior than this! I really like I&V’s work, approve of the 2 fashions right here, love the colours however the finish end result leaves an entire lot to be desired. It’s all only a bit… flat and one-dimensional,” an underwhelmed vogue28 critiqued.

Additionally unimpressed was RMDV, including: “Anna seems like one of many girls from the solid of Promoting OC carrying a ridiculous tween/barbie outfit!”

“It does have a 90s Chanel playful really feel however the hair and persona is missing. Claudia Schiffer or Stephanie Seymour would have blown it out of the water,” City Stylin identified.

“I imply, it will have been an ideal alternative to have home ambassador Margot Robbie because the OG for the marketing campaign. Stunning colours and composition however horrible marketing campaign,” Lola701 voiced.

“I feel it’s applicable for the Los Angeles inspiration of the gathering. Don’t find it irresistible, however I’m at all times glad to see Anna,” chimed in KoV.

Chanel Cruise 2024 : Anna Ewers & Loli Bahia by Inez van Lamsweerde & Vinoodh Matadin
IMAGES: CHANEL.COM

See extra from Chanel’s Cruise 2024 marketing campaign and share your ideas with us, right here.



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