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HomeBlogErmanno Scervino Spring 2024 Advert Marketing campaign Natalia Vodianova

Ermanno Scervino Spring 2024 Advert Marketing campaign Natalia Vodianova


Ermanno Scervino has stayed switching it up together with his marketing campaign women – till now. After welcoming Natalia Vodianova because the face of the Fall 2023 assortment, Scervino welcomes the Russian magnificence again for a second consecutive season with the disclosing of the Spring 2024 marketing campaign.

Flashback to the Fall 2020 and Spring 2021 seasons, Joan Smalls was the final mannequin to pose for 2 back-to-back Scervino campaigns till the Italian designer started to dish out spots to fashions Edita Vilkeviciute, Lila Moss, Jean Campbell and Vittoria Ceretti.

Ermanno Scervino S/S 2024 : Natalia Vodianova by Luigi & Iango
IMAGE | FACEBOOK/ERMANNOSCERVINO

For the sake of continuity, Scervino retains Luigi & Iango on the books as marketing campaign photographers, who reunite with Natalia as soon as once more for the Spring 2024 season. This time round, the photographic duo {photograph} the Russian magnificence in full coloration, versus black and white which has been the working development for numerous marketing campaign seasons.

“For his spring/summer season 2024 present held throughout Milan Style Week, Ermanno Scervino distills the very essence of clothes, constructing a wardrobe of one-of-a-kinds, distinctive items that highlight the mastery of the model’s atelier and its craftspeople’s sartorial know-how. Billowing A-line robes as impalpable and flowing as vapor are ethereal canvas exuding refined sensuality. Bustier attire framing the torso are the framework for floral hand-embroideries. Plissè frills cascade, as petals hitting the bottom, from tight bodices. Subtle slip attire, delicately trimmed in lace, rib-knit frocks and see-through black robes, each revealing and immaculate, add a splash of mischievous attraction.” – through ermannoscervino.com

All through the sequence of marketing campaign pictures, Natalia embodies the final word Scervino lady with a simple ease and the swap to paint pictures from Luigi & Iango seems like a breath of contemporary air.

Ermanno Scervino S/S 2024 : Natalia Vodianova by Luigi & Iango
IMAGE | FACEBOOK/ERMANNOSCERVINO

See extra of Ermanno Scervino’s Spring 2024 promoting marketing campaign and share your ideas, right here.



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