The revealing of each new Gucci promoting marketing campaign continues to display Sebato De Sarno’s imaginative and prescient for the storied Italian vogue home. First got here Daria Werbowy (breaking the web), Kendall Jenner and Unhealthy Bunny roamed the airport a short time later and extra lately, Billie Eilish was chosen by De Sarno to showcase Gucci’s first-ever vegan purse. Now, within the run as much as the joyous festive season, De Sarno’s first vacation marketing campaign underneath his route as inventive director is right here which celebrates the spirit of togetherness. For a gathering full of pleasure and heat (along with an array of covetable Gucci merch), family and friends assemble earlier than the lens of photographer Anthony Seklaoui all through the festive marketing campaign.
Members of our boards, nonetheless, weren’t within the temper to have a good time upon trying out Gucci’s newest. “Not a random tattoo being the focus as a substitute of the bag . The soiled carpet and occasion theme doesn’t work that properly. No new garments! These burgundy fishnets and that Gucci plaque belt have been out. What’s being bought right here?” requested Nimsay.
“The increasingly I see of Sabato De Sarno’s Gucci, the increasingly I’m beginning to intensely dislike this new partnership. One other horrid and complete non-event of a marketing campaign…” wrote vogue28.
“Seems like an novice model of Tom Ford’s Gucci,” City Stylin identified.
Additionally majorly underwhelmed was tigerrouge: “This has the texture of a Christmas marketing campaign by River Island, or another retailer on the excessive avenue.”
“It’s not dangerous, it’s not that good or fascinating both,” voiced Yassous. “It seems like one thing Ferragamo or any mid-level Italian model would’ve finished just a few years in the past. A few of that ‘sexiness’ they’re chasing is harking back to 2010s Gucci campaigns.”
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