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HomeBlogNatalia Vodianova Ferragamo Spring 2024 Advert Marketing campaign

Natalia Vodianova Ferragamo Spring 2024 Advert Marketing campaign


As artistic director of Ferragamo, Maximilian Davis continues to experiment with varied completely different photographers to additional improve his imaginative and prescient for the posh Italian trend home. Campaigns since his debut Spring 2023 assortment have been lensed by Jackie Nickerson, Rafael Pavarotti, Tyler Mitchell and Davis reverted again to Pavarotti for Vacation 2023. Vanina Sorrenti is commissioned for the Spring 2024 season and gone is the multi-girl casting in favor of a solo Natalia Vodianova. Captured round interiors adorned with mid-century furnishings, parquet flooring and plush carpet, Natalia (who’s already the face of Ermanno Scervino) is styled by Carlos Nazario all through the creative and stylized marketing campaign.

Ferragamo S/S 2024 : Natalia Vodianova by Vanina Sorrenti
IMAGE | FERRAGAMO.COM

Learn under the reactions of theFashionSpot discussion board members:

“I’m utterly unconvinced by Maximilian’s Ferragamo. It has no persona and no conviction. It’s very company and predictable,” voiced lookatme.

“It jogs my memory of the Prada Spring 2016 marketing campaign, besides that is the quick trend model. Is anybody truly shopping for that bag?” requested GivenchyHomme.

Additionally not bought was Lola701, commenting: “Natalia is dangerous casting, IMO! I might have picked Karen Elson or Liya Kebede.”

“Natalia is actually the weak hyperlink right here, in any other case the marketing campaign is kind of beautiful. Moody and wealthy with shade, that shot with the inexperienced bag is gorgeous! I really feel like Rianne would’ve been an ideal match for this,” famous aracic.

“I really like the wealthy textures and saturation,” admired discussion board member kokobombon.

Echoing the identical sentiments was MModa: “Love the colours, ambiance, temper, lighting and shadows!”

Ferragamo S/S 2024 : Natalia Vodianova by Vanina Sorrenti
IMAGE | FERRAGAMO.COM

A hit and miss of a Ferragamo promoting marketing campaign? See extra and share your personal ideas, right here.



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