In 2022, Toteme made the good choice to fee Steven Meisel as marketing campaign photographer, which resulted in a “easy, stylish and timeless” sequence of photos starring discussion board fave Vittoria Ceretti. The Fall 2022 season noticed fashions Africa Garcia, Caren Jepkemei and Rolf Schrader pose for Meisel and Spring 2023 delivered us Julia Nobis and Jeanne Cadieu because the faces of the Stockholm-based style label.
Toteme put the masterful American lensman on pause for Fall 2023 (in favor of photographer Zoë Ghertner) however welcome Meisel again with opens arms, to doc the launch of their debut jewellery assortment. As well as, Swiss mannequin Vivienne Rohner is welcomed again because the face of the gathering which boasts basic items with emblematic shapes. Posing within the minimalist and stylish marketing campaign photos, Vivienne reclines on a luxurious couch, gazing down Meisel’s lens whereas captured in crisp black and white.
Want you ask how the marketing campaign went down amongst members of theFashionSpot boards? “About time! I all the time needed to see Steven working with Vivienne. So completely happy for her,” ivano heralded.
“If there’s a mannequin that is aware of easy methods to effortlessly give off that outdated cash look its her,” praised City Stylin.
“The pictures look very stylish. I like the pure gentle method and the styling is so easy-going and glamorous,” discussion board member thiago enthused.
Sharing the identical degree of enthusiasm was vogue28: “A lovely, stylish and simplistic marketing campaign, which seems like a complete breath of contemporary air. I used to be immediately reminded of Meisel’s Ralph Lauren marketing campaign upon seeing this, and I’m not mad. I’m additionally 100% right here for Meisel capturing somebody he’s by no means shot earlier than!”
“Adore the simplicity, but gorgeousness, of this marketing campaign!” justaguy raved.
MModa described the marketing campaign “lovely” and we couldn’t agree extra.
See extra of Vivienne Rohner by way of the lens of Steven Meisel for Toteme and be a part of the dialog, right here.